Firstly, what is a CRM, you hear this acronym daily but many do not know what it means, in many cases can be very misunderstood from business to business.

A Customer relationship management (CRM) software, manages a company's relationships and interactions with customers and potential customers, The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

CRM Statistics to know

• 91% of companies with 10+ employees use a CRM.
• 75% of businesses want to close more deals, 48% want to improve sales funnel efficiency.
• 69% want to convert more contacts to customers.
• The Global CRM market is expected to grow 245% by 2028.
• 49% of CRM adoption projects fail.
• 92% of companies adopt a CRM to serve their customers.
• The average CRM user adoption rate among sales reps is 73%.
• CRMs can improve sales by up to 29%.
• CRMs can increase conversion rates by up to 300%.
• The average ROI of a CRM is R490.00 ($30.48) for every rand (dollar) spent.
• The average amount of time it takes to reach a CRM ROI is 13 months.